What is online reputation management?

Online reputation management is a proactive process that involves monitoring, influencing, and protecting how an organization or individual’s reputation is perceived online.

When dealing with the reputation of a brand, it’s also called brand reputation management. When dealing with the reputation of an individual, it may also be called “digital reputation management.”

Online reputation management strives to create a positive “digital footprint” that includes positive reviews, a favorable social media presence, and trust-building search engine results.

For more information about online reputation management, ask Quillbot’s AI Chat.